Head of User Research
Head of User Research
Natasha is an award-winning user researcher with deep applied expertise in the fields of information architecture and management, including the design, development and application of ontologies, taxonomies and semantic data modelling. Natasha is passionate about improving government digital services and ensuring that they are user focused, and has worked as a user researcher consultant across a wide range of high-profile government organisations and public sector programmes.
Natasha has also worked as a librarian at Microsoft UK, an Information Officer at Oxfam which took her to Geneva, Kenya and the Rohingya Refugee Crisis in Cox's Bazaar, Bangladesh, and as a Clinical Evidence Based Information Specialist at University Hospitals Coventry and Warwickshire NHS Trust. Outside of work she spends her time reading about toilets, and trying lots of different types of food.
Natasha has won multiple awards (SLA LMD Career Award, SLA Rising Star, UKeiG Early Career Award), been on the libswithlives podcast and delivers regular talks on professional development as well as her own experiences of diversity within her profession. She has a BA in International Relations and Politics, MA in Critical Discourse, Culture and Communication, and a MSc in Information and Library Studies. Prior to being a librarian she worked abroad as an English teacher.
Pronouns: She / her / hers.
Interviews (remote/in-person), Task Analysis, Persona Building, Discussion Guides, Participant Recruitment, Contextual Inquiry, Survey Design, Usability Testing, Participatory Design, Workshop Facilitation
User Flows, User Journeys, Accessibility
Taxonomy creation, Library creation and curation, Classification schemas, Library Management Systems, Ontologies, Semantic Data Modelling, Knowledge Graphs
COVID-19 Vaccinations Programme (NHSx, NHS Digital, Public Health England, Department for Health and Social Care)
Working within cross-departmental multi-disciplinary teams with a focus on the December 2020 rollout of the COVID-19 vaccination. Research was focused on 'How will the vaccine be distributed at local level', and involved interviews with GPs to develop a better understanding of how vaccines could be adminstered in practical terms.
Insights Discovery - Birmingham City Council
Lead User Researcher
Assessment of the efficacy of the Data Insights Team and its measureable impact during the COVID-19 pandemic. User research and service design was undertaken to map the various stakeholders at the Council as data owners and data consumers, where research was carried out via contextual remote interviews.